01/ The Trailhead

The way is in the walking.

There are moments when something needs to shift—
but the next move isn’t obvious.

Maybe a decision keeps circling.

Maybe the team isn’t aligned.

Maybe you’re growing, but the structure hasn’t caught up.

Or maybe it’s just time to focus—before momentum slips away.

Expeditions exist for these moments:
when clarity is needed, and action can’t wait.

02/ Expeditions

Focused strategic journeys for moments that matter.

Expeditions are Field Guide's high-impact strategic projects—designed for teams navigating complex challenges, pivotal decisions, or meaningful change.

These are not abstract strategy decks or passive reports.

Each Expedition is a guided journey through ambiguity toward clarity—blending facilitation, strategic design, and collaborative decision-making to create outcomes that stick.

I work alongside you to:

• Align and engage stakeholders
• Introduce the right frameworks and tools
• Make focused, high-leverage decisions
• Build momentum and move toward execution

Whether you're shaping a new offer, designing an operating model, refining your strategy, or facing a moment of organisational change—Expeditions help you walk through it, not around it.

03/ REcent Expeditions

• Decision-Making Framework for Monetisation
  Facilitated a cross-regional strategy project for a FTSE 100 - to help a global team define how to select the right monetisation models for new services—designing a decision-making framework grounded in real-world complexity.
• Target Operating Model Development
  Worked with a leadership team to define a new organisational structure and way of working—clarifying roles, responsibilities, and how projects and people are managed.
• Growth Engine Design
  Designed and implemented a self-sustaining growth engine based on building trust in a service business—helping a team define client journeys, entry points, and service positioning.

"We partnered with Sam to develop and validate our approach to supplier co-innovation. He helped us develop a powerful toolkit we can now apply across multiple scenarios to drive innovation with different stakeholders.

Sam excels at understanding the core problem, collaborating effectively to develop solutions, and continuously refining based on feedback

His external perspective brought fresh insights we couldn't see internally, while his structured methodology guided us from abstract concepts to tangible, implementable outcomes.

This project is just one example of our valuable ongoing partnership, where Sam continues to support us with the facilitation and design of new models, solutions, and services"

Mike Bray

VP Innovation / RS Group

04/ RELATED SERVICES

• Basecamp

  A focused half-day workshop to get your leadership team aligned, clear, and ready to move.

  This is your strategic start and reset point – designed to help leadership teams assess their current position, align on priorities, and identify the enablers and blockers for growth and impact.

  Learn more ->

• The Walk

  One-to-one coaching for leaders navigating change.

  A six-session journey of conversation, reflection, and clarity—walking together through uncertainty, mapping the terrain, and making strategic decisions in the field.

  Learn more ->