Helping leaders turn strategy into action

01/ Trailhead

Are you here?

Many organisations struggle to translate vision into action.

Strategies look great on paper but stall in execution—lost in complexity, misalignment, or inertia.

• Getting lost and walking in circles – Unclear direction and misalignment stall progress.
• Unsure which path to take (or make) – Decision-making paralysis slows strategy execution.
• Going nowhere – Without the right structure and momentum, initiatives fail to gain traction.

The result? Wasted effort, misaligned teams, and lost opportunities.

02/ The Approach

Bridging the gap between strategy and execution.

I help organisations move from strategy to execution—providing a fresh perspective, structure, and momentum to navigate uncertainty and turn ideas into impact.

The goal of Field Guide is to support leaders in making real-time decisions—navigating uncertainty, taking action, and refining strategy along the way.

• See Clearly → Cut through complexity, broaden your perspective, and clarify challenges and opportunities.
• Navigate the terrain → Shape an authentic adaptive strategy aligned with your organisation’s strengths and context.
• Move as a team → Build traction through aligned decisions, action, and iteration.

03/ Who we help

Field Guide supports leaders and decision-makers.

• CEOs & Senior Leadership Teams - Clarifying vision, aligning teams, and enabling decisive action to transform the organisation and execute strategy.
• Innovation Leaders - Exploring new paths to the company’s vision—translating strategy, navigating uncertainty, and shaping new propositions and business models.
• Project & Function Leaders - Translating strategy into action—aligning teams, making decisions, and delivering meaningful progress within their scope.

04/ How we work

We'll walk the trail together.

I work as an extension of your leadership team—providing structure, challenge, and accountability to move strategy forward.

Field Guide engagements are built on a collaborative, high-trust partnership—whether through focused projects or long-term strategic support.

Through coaching, facilitation, and strategic design, I help you keep momentum, challenge assumptions, and turn vision into action.

• Coaching → Supporting decision-makers through structured one-to-one sessions, leadership groups, and focused coaching projects.
• Facilitation → Designing and leading workshops and programmes that drive clarity, alignment, and decisive action.
• Strategic Design → Shaping strategy, structure, and execution models to create momentum and meaningful progress.

05/ Get Started

The expedition begins...

1. Send a Message – Share a little about your business and challenges. If we’re a good fit, we’ll arrange a conversation.
2. Get to Basecamp – The best place to start. We'll arrange a focused leadership session to clarify direction, align priorities, and define your next steps.
3. Hit the Trail – Whether it’s deep strategic work or execution support, we’ll design a tailored engagement that fits your needs.